Enduring Values

They’ve Done It. They’ve Killed the Twinkie

By November 17, 2012 No Comments

What have unions wrought?

Back in elementary school, there was a kid everyone called “Twink,” because his favorite food was that mass-produced work of nutrion-less wonder, the Twinkie. Well, I wonder how Twink is coping with this news:

Crippled by a nationwide employees’ strike, Hostess Brands is shutting down and liquidating all its assets, down to every last Twinkie and slice of Wonder Bread. The CEO says the company doesn’t have the resources to carry on, but the labor union, it seems, would rather 18,500 jobs be lost than loosen their demands a bit. The head of the baker’s union says Hostess’s proposal to the workers “was untenable.”

More untenable than not having a job at all? They make an incredibly unhealthy product in a more health-conscious time when our Washington overlords are seeking to ban kids from eating such things. So maybe they should have loosened their demands a bit.

The experts say there might be only one sad hope for the Twinkie’s survival: The Hipsters. If that breed of human, known for only liking things that the world has seemingly turned against, adopts the Twinkie as their latest fixation, those high-fructose corn syrup sponge cakes just might live another day. For Twink’s sake, I hope that happens.

Here’s the Wall Street Journal’s account of how the Bakery, Confectionary, Tobacco Workers and Grain Millers Union helped kill an American icon (1.5 pages).